The Standard Residence Phuket: A new icon of playful luxury
In a world where luxury often leans towards the predictable, The Standard Residence Phuket Bang Tao is rewriting the script. A collaboration between The Standard Hotels and Central Group, this vibrant new development infuses The Standard’s irreverent, design-forward DNA into a branded residence that’s anything but ordinary.
With properties in New York, Miami, London, and beyond, The Standard has built a global reputation for pushing boundaries in hospitality, culture, and design. Now, it brings that same free-spirited energy to Bang Tao, one of Phuket’s most coveted destinations.
Redefining home with The Standard’s signature edge
Set across six boutique-style low-rise buildings, the 188 spacious residences strike a perfect balance between exclusivity and vibrant social living. From sleek one-bedroom apartments (75 sqm) to expansive duplexes (313 sqm), each home is designed to reflect The Standard’s iconic aesthetic—effortlessly stylish, boldly original, and infused with a sense of play.
Residents can expect a seamless fusion of home and hotel, with world-class amenities and services that elevate everyday life, including:
• A 25-meter swimming pool for sun-soaked relaxation.
• A private spa, game lounge, and theater room, turning home into a social playground.
• 24-hour concierge, housekeeping, and in-room dining, ensuring effortless luxury.
A prime address in the heart of Bang Tao
Located next to the Laguna Phuket resort complex, The Standard Residence places residents at the center of Phuket’s most sought-after lifestyle hub. Just steps from pristine beaches, high-end dining, and the vibrant Boat Avenue shopping scene, this is island living with a cosmopolitan twist.
For Gavin Vercoe, Group COO of Brand Atlas, this project is more than just a home—it’s a statement:
“The Standard Residence Phuket Bang Tao is a bold and exciting evolution of branded living. It brings together The Standard’s signature style, a prime location, and world-class hospitality—delivering a lifestyle that’s as much about experience as it is about exclusivity. This is exactly what today’s discerning buyers are looking for.”
A home that extends across The Standard’s global universe
Developed by Boavista Lifestyle Residences, the residential arm of Central Group, this project benefits from both cutting-edge design and deep-rooted expertise in luxury development. But the perks don’t stop at Phuket—residents will gain exclusive access to VIP privileges across The Standard’s global properties, from room discounts to private events and dining experiences.
A lifestyle where the unexpected is always on the agenda
At The Standard Residence Phuket, design, culture, and luxury collide in ways that feel fresh, dynamic, and completely original. Whether indulging in a spa ritual, hosting an intimate event, or diving into one of The Standard’s signature experiences, residents will find that here, home isn’t just where you live—it’s where life happens.
With its unapologetically bold aesthetic, prime location, and immersive lifestyle offerings, this isn’t just another branded residence—it’s Phuket’s next luxury landmark.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
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