The Global Rise of Branded Residences

From Four Seasons in London to Aman in Miami, branded residences are spreading across global capitals and emerging lifestyle hubs. Wealthy buyers are increasingly drawn to the combination of luxury hospitality, brand trust, and elevated living experiences that these developments provide.

But it’s not just about lifestyle. This segment has become a serious investment play. According to Knight Frank, branded residences can command premium pricing of 20%–35% above non-branded peers, while also outperforming in terms of resale value and rental demand.

We are witnessing the evolution of a real estate product that connects global demand with local impact. From Dubai to New York, branded residences are reshaping skylines, tourism flows, and long-term property values.

Brand Atlas is the world’s leading branded residences platform and brand consultancy.

Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:

We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.

Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.

Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.