Karl Lagerfeld’s Iconic Style Arrives in Dubai 51 Signature Villas Break Ground

This exclusive collection of 51 signature villas marries Parisian design heritage with Dubai’s waterfront elegance. Each villa, ranging from 721–1,790 sqm with 5-7 bedrooms, features lush gardens, full-length pools, open atriums, and interiors adorned with bespoke Karl Lagerfeld Maison finishes from statement staircases to marble parquet floors.

Why this project stands out:

• Design-led luxury: Inspired by Karl Lagerfeld’s fascination with the 18th century, blending art, intellectual curiosity, and elegance.

• Exclusive lifestyle amenities: Private clubhouse with lounges, curated library, wellness deck, and swimming pool.

• Prime location: Nad Al Sheba, offering seclusion while minutes from Downtown Dubai.

• Global prestige: First Middle East project, fourth globally, joining properties in Marbella, Lisbon, Melaka, and Macau.

Brand Atlas is the world’s leading branded residences platform and brand consultancy.

Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:

We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.

Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.

Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.