This major expansion supports Saudi Vision 2030, aligning with the Kingdom’s ambition to boost tourism, diversify its economy, and build world-class hospitality infrastructure. Hilton’s rollout will span 14 of its brand categories, from premium economy to ultra-luxury, adding over 22,000 new rooms across key markets.
Significantly, nearly two-thirds of its pipeline is already under construction, showing strong momentum and commitment. The expansion is expected to create 15,000+ jobs, with at least half reserved for Saudi nationals, reinforcing Hilton’s long-term dedication to local development.

On the luxury end, Hilton is strengthening its presence with Conrad and Waldorf Astoria properties, including a new Conrad in Riyadh’s Laysen Valley (opening 2026), a Waldorf Astoria at Diriyah Gate, and more in Madinah and Riyadh. The company is also introducing Tempo by Hilton, its lifestyle‑economy brand, to the region, with Tempo Riyadh Al Narjis expected in 2029.

Other notable projects include a Curio Collection branded residence in Riyadh and lifestyle hotels in key Saudi cities. This bold, multi-brand push highlights how Hilton is leveraging its full ecosystem, from economy to luxury, to capture Saudi Arabia’s hospitality transformation.

Hilton’s Saudi Arabia expansion is a once-in-a-lifetime opportunity: with $8 billion in pipeline investment, luxury and lifestyle brands rolling out across major cities, and over 22,000 new rooms coming online, this is the moment to partner, innovate, and claim a stake in the Kingdom’s hospitality transformation.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.

Related News
How to Build a Branded Residence: A Guide for Developers
The global luxury real estate market is currently going through a massive, seismic shift. We aren’t just talking about a small trend here; we are talking about a complete evolution of high-end property. Branded residential homes that are developed in partnership with prestige hospitality, fashion, or even automotive brands have evolved from a tiny niche asset class into a dominant force in the industry.
Pros and Cons of Buying a Branded Residence: Is It Worth the Premium?
Imagine waking up in a home where five-star hotel service is just a phone call away. A barista in the lobby prepares your morning coffee, your laundry is whisked away by housekeeping, and a concierge has already booked your dinner reservations. This isn't a holiday, it's everyday life in a branded residence.
Best Branded Residences in Thailand For Investment
Thailand has firmly established itself as the global leader in the branded residence sector. Currently controlling 23.3% of the Asia-Pacific market, the Kingdom offers a unique proposition for international investors: luxury assets that combine private ownership with the service standards of world-renowned hospitality brands. For investors, the appeal goes beyond prestige. It is about performance. Market data indicates that branded residences in Thailand are seeing sales increase by 20% year-over-year, driven by high-net-worth individuals seeking assets that offer both lifestyle benefits and tangible financial returns. Whether you are looking for capital appreciation in a bustling CBD or rental yields from a beachfront villa, the Thai market offers diverse opportunities. In this guide, we explore the best branded residences in Thailand for investment, analyzing their location, unique selling points, and financial potential.



