An iconic beachfront development that unites international design, world-class hospitality, and a high-performing investment model, setting a new benchmark for branded resorts in Bali and the Asia-Pacific region.
ELLE Resort & Beach Club – A Landmark of Luxury, Lifestyle, and Investment in Seminyak, Bali.
A first-of-its-kind collaboration bringing together the global prestige of ELLE, the operational expertise of Cross Hotels & Resorts, and the visionary development of Geonet to create Bali’s most exciting branded lifestyle destination.
An iconic beachfront development that unites international design, world-class hospitality, and a high-performing investment model, setting a new benchmark for branded resorts in Bali and the Asia-Pacific region.
ELLE Resort & Beach Club is a luxury resort, branded hotel, and beach club located on Bali’s prime Seminyak beachfront. It combines a globally recognised fashion and lifestyle brand with high-end hospitality to deliver an experience unmatched in the region.
The project is a collaboration between Geonet Properties & Geonet Developments International, Colliers International (independent project management), Cross Hotels & Resorts (operator, part of Flight Centre Travel Group), Inspiral (architect), and ELLE (global brand licensing). Together, these partners bring decades of expertise in real estate development, hospitality operations, and international brand curation.
The resort features 170 keys across a curated mix of Standard Rooms, Suites, Lofts, and Penthouses, anchored by the flagship ELLE Beach Club. Designed by Inspiral, the architecture blends contemporary forms with natural Balinese influences to create a sense of elegance and authenticity. Beyond leisure, ELLE Resort & Beach Club is structured as a premium investment opportunity, offering a compliant, tax-efficient offshore SPV model with secure investment rights and attractive returns.
ELLE Resort & Beach Club is designed to elevate Bali’s luxury hospitality market, blending global design, lifestyle culture, and sustainable investment into a singular long-term asset.
The vision behind ELLE Resort & Beach Club is to create a world-class beachfront destination that embodies sophistication, creativity, and timeless design. By partnering with ELLE, one of the most recognisable lifestyle brands in the world, the project positions itself at the intersection of fashion, hospitality, and experiential travel.
The resort is conceived as more than just accommodation – it is a hub for culture, wellness, and entertainment. From its signature ELLE Beach Club to curated retail, dining, and lifestyle offerings, the development reflects a commitment to delivering memorable experiences for global travellers.
Architecturally, the property integrates modern elegance with natural aesthetics and Balinese heritage. Spacious layouts, refined interiors, and world-class amenities ensure comfort while maintaining a connection to the island’s natural beauty. Every detail, from design to operations, is aligned with sustainability and long-term value creation. For investors, the vision is equally powerful: to offer strong, predictable returns while owning part of an internationally branded landmark property in one of the world’s most sought-after destinations.
An internationally branded beachfront resort with 170 luxury units, operated by Cross Hotels & Resorts and licensed under the iconic ELLE brand.
- Property Type: 170 units (Standard Rooms, Suites, Lofts, and Penthouses).
- Location: Prime beachfront site in Seminyak Bali.
- Returns: 8% p.a. during construction; 15% projected net operational returns (10-year average).
- Operator: Cross Hotels & Resorts, part of Flight Centre Travel Group.
- Project Manager: Colliers International.
- Global Brand Partner: ELLE (Hachette Filipacchi Presse).
- Architect: Inspiral.
- Developer: Geonet Developments International.
- Interior Design: High end fashion fusion with international luxury standards.
Luxury amenities that define the ELLE lifestyle in the heart of Seminyak.
From the signature beach club to curated dining, wellness, and private lounges, every amenity is designed for an elevated experience.
A destination in itself, ELLE Resort & Beach Club offers far more than just a place to stay.
At the heart of the resort is the flagship ELLE Beach Club – a beachfront icon designed for world-class entertainment, dining, and sunset gatherings that capture Bali’s vibrant spirit. This space will serve as a cultural and social hub, blending music, fashion, and lifestyle in an unrivalled beachfront setting.
The resort also features a carefully curated selection of restaurants, rooftop lounges, and private event venues, offering guests variety, exclusivity, and international dining standards. Whether it is a casual poolside lunch or a fine-dining evening experience, each concept reflects ELLE’s global lifestyle identity.
Wellness is integral. Guests enjoy a full-service spa, fitness centre, and full service holistic health facilities designed to restore balance and vitality. Families are catered for with dedicated children’s clubs and recreation spaces, while business travellers have access to premium meeting rooms and private event facilities.
Every amenity has been designed with the international guest in mind, combining Balinese warmth with ELLE’s modern aesthetic. This fusion makes the resort both a lifestyle destination and a reliable investment vehicle, ensuring global appeal and strong year-round demand.
Located on Bali’s Golden Mile, the island’s most coveted beachfront position, with direct access to Seminyak and Canggu’s lifestyle hubs.
Seminyak Beachfront – 0 minutes (on-site).
Finns Beach Club – 7 minutes. (2.7km)
Potato Head Beach Club – 7 minutes. (2.7km)
Seminyak Village – 10 minutes. (3.4km)
Ngurah Rai International Airport – 35 minutes. (13.8km)
Canggu (Berawa) – 10 minutes. (4.6km)
Ubud Cultural Centre – 1 hour. (29km)
Nusa Dua Luxury Resorts – 40 minutes. (21km)
Geonet
Geonet is an Australian owned group of companies and a Bali-based development and investment group specialising in luxury hospitality and high-yield real estate. With a proven track record across villas, resorts, and branded hotels, Geonet is recognised for combining investor-centric models with landmark projects.
For ELLE Resort & Beach Club, Geonet has assembled an ecosystem of best-in-class partners: ELLE as the global brand licensor, Cross Hotels & Resorts as operator, and Colliers International as independent project manager. This collaboration ensures the project is delivered to international standards, with strong governance, operational excellence, and compliance built into every stage.
