Noë & Associates
A consultancy delivering brand strategy & identity, content and production with a focus on premium brands, architecture, design and the built environment.
We are a global brand consultancy. We believe the work we do musthave a positive and lasting legacy, transforming brands, communitiesand the world around us.
Noë & Associates: Creating Legacies of Excellence
We partner with the most visionary businesses, funds, and developers to shape the future through our relentless pursuit of excellence.Together, we reimagine the established, explore the uncharted, and build bonds that are authentic and enduring.
Consult & Create
From consultancy to design, creation to production, we work across the entire lifecycle of a project, bringing brands to life in the real and virtual worlds, and in the most innovative and impactful ways.We bring a global lens and a meticulous eye for detail to every project. However bold the ambition, we pride ourselves on making the complex simple, and building the right teams to help clients define and deliver work of elegance and intelligence.We’re an experienced collective of thinkers, makers, and innovators, culturally curious, attuned to emerging trends, and inspired by meaningful collaboration.
Nobu Residences Abu Dhabi:Celebrating artful combinations
Nobu Residences Abu Dhabi is a peaceful haven on Saadiyat Island. Overlooking the Guggenheim Abu Dhabi Museum and the azure sea, this elegant collection of just 88 beachfront residences unites pristinearchitecture and interior design with a rich range of carefully selected amenities and services from the celebrated Nobu brand. Chef Nobu’s culinary art and soul are eloquently expressed through signatureresidence kitchens that honour and reflect his mastery of traditional craft and contemporary creation.
Mandarin Oriental Residences,Miami: An Elevated Expression ofIsland Living
Set on the island of Brickell Key, The Residences at Mandarin Oriental, Miami, marks the next chapter of the brand’s legacy as its North American flagship. The location offers a rare balance of sanctuary andconnection with unobstructed waterfront vistas and tranquil design, yet just moments from the cultural and cosmopolitan energy of Miami.
SURFACE Magazine: Redefiningthe voice of Americancontemporary design
Noë & Associates redesigned Surface Magazine—redefining ‘The American Voice of Design’—and for the subsequent two and a half years, designed every issue and art directed every photoshoot . Working with CEO Marc Lotenberg, our rebranding and magazine design repositioned the publication as the authoritative voice in American contemporary design.
AMAN Resorts: Repositioning a Global Portfolio
Aman Residences represent a complete immersion in the Aman lifestyle. Created in partnership with some of the world’s most visionary architects, the Residences offer their owners all the beauty, simplicity, and personal attention of an Aman resort, balanced with the perfect seclusion of a private home in some of the world’s most remarkable locations.
Archietectural Digest Pro: Behind the Design
In May 2019, Architectural Digest launched “Behind the Design, ” a series of documentarystyle videos that dive into the detail of some of the design world’s most important homes and studios. A creative collaboration between Architectural Digest and Noë & Associates,“Behind the Design” includes Danish architect Bjarke Ingels’ studio in New York , designer Bunny Williams’ home in Connecticut , JosephDirand's apartment in Paris, and Atelier AM's home in Los Angeles. All films are produced, directed, and edited by the Noë & Associates content team.
Jumeirah Global Brand Campaign: Celebrating a cultureof hospitality
Noë & Associates are proud to have partnered with Jumeirah to support the relaunch of their brand through a custom film projectionon the Burj Al Arab, global campaign concept, content strategy, art direction, photography, and film.Celebrating the brand’s origins and rich culture of hospitality, the campaign has been designed to inspire a new perspective of luxury, welcoming the next generation of discerning traveller with warmth, generosity, and joy.
Rosewood Residences Beverly Hills: Life in Perfect Proportion
Rosewood Residences Beverly Hills was both the brand’s first ever standalone residential project, and its inaugural entry into the LosAngeles market. Conceived in partnership with Nahla Capital, and crafted by Thomas Juul-Hansen, these 17 residences were designed to offer true ‘estate living’ in this unique and storied neighborhood.Our challenge was to identify and celebrate the unique truths of this development and its location, while translating the essence ofRosewood into a residential context. Without a hotel attached, what should the narrative be around the brand’s signature attributesand renowned commitment to personal service.
Mareterra, Monaco: The Spirit ofthe Mediterranean
We were were tasked with creating the name, brand strategy and identity, and the overall marketing communications strategy andsubsequent campaigns to launch Mareterra to the world. The project includes 6 residential offerings by some of the world’s most accomplished architects including Renzo Piano, a retail district, public park, Alexander Calder sculpture plaza, marina, and public walkways.
Meet Our Global Brand Leaders
Noë & Associates’ multidisciplinary team delivers visionary brand strategy, design, and content for luxury, hospitality, and property clients worldwide.
Mark Noë
Mark Noë
CEO and Founder, with 24 years’ experience in creating brand and marketing solutions for top-tier clients around the world. Mark is known for his ability to look at the most complex of solutions and deliver esults that are underpinned by an intelligent, sophisticated, and considered approach.
Natalie Caetano
Natalie Caetano
Natalie leads the London studio, overseeing all projects and consulting with clients to ensure their successful delivery. With over 20 years of experience in the luxury sector, Natalie has worked across residential, hospitality, lifestyle, and fashion industries globally.
Barry Smith
Barry Smith
Head of Design, Barry leads the design team and manages the creation and development of brands, working with cultural institutions, fashion brands, architects and property developers. Barry’s recent projects include Rosewood Residential, NEOM, Mareterra Monaco, Jumeriah, Human Race, Aman Residences and Warldorf Astoria.
Tim Gosman
Tim Gosman
Tim leads Strategy at Noë & Associates. Having worked for both boutique and global agencies over the past 15 years, he is an expert in solving a range of client challenges, with a focus brand positioning, messaging, portfolio architecture, and engagement.
Stephen Osman
Stephen Osman
Stephen is a seasoned Creative Director with over 20 years of experience spanning the realms of art, commerce, fashion, and technology. His work is characterised by a celebration of difference, consistently challenging expectations to craft memorable and meaningful experiences.
Contact Noë & Associates
Consilium, 169 West George Street, Glasgow, G2 2LB, United Kingdom